VISUAL BRAND IDENTITY. ILLUSTRATION. COPYWRITING. ART DIRECTION.
Duxton Consulting creates business growth opportunities for their clients by delivering strategies and innovations that are driven by customer insights.
They needed a website that clearly conveyed what they were about. Together, we mapped out their content and delivered it strategically throughout the site, with relevant sections linking coherently to one another. This made the content a lot more accessible and created a natural flow of information.
I developed icons that complimented their existing visual look to introduce the different services offered and tools & techniques used. There is also a 'Publication' page that Duxton Consulting themselves now easily update as they continue publishing more articles.
Website Design & Development Website Strategy Information Architecture Icon Design
Speartail is made up of a dedicated team of IT specialists. They bring together a range of expertise and experiences in technology that enable them to support the IT needs of SMEs that are based in Singapore and the APAC region.
Brand Strategy Logo & Visual Identity Website Design & Development Information Architecture Messaging & Copywriting Print Design Animation
Raffles 130th Anniversary Charity Gala
2017 marked the commencement of the Raffles restoration; a new chapter in their ongoing story to evolve and remain distinctive and relevant.
To commemorate that historical milestone and celebrate their 130 years of illustrious history, they hosted their 130th Anniversary Charity Gala. The concept was that of 'A Grand Tour' though the golden age of travel which Raffles helped define over a century ago. It was to be a celebration of the glorious years of history, traditions and legendary service of the iconic Grand Dame.
This concept was brought to life through the postcard visual device - the core piece of the campaign’s identity. Postcards were the social media of the day - allowing the sender to show off their whereabouts and recount stories of exciting adventures. We assembled an invitation that featured the different façades of the hotel at various points in its history.
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Campaign Creative Concept Event Logo Print Design Packaging Design Copywriting Digital Invite
Sur Capital is a boutique capital advisory firm with heritage in hotel real estate. They assist Asia based private investment offices with investments and asset management across Asia and internationally.
The logo brief provided the parameters for this exploration - the logo design should consider industry best practices and traditionally conservative guidelines, but be distinctive and notable with a sophisticated modern accent. It should create intrigue, be distinguished, tasteful, notable and conjure feelings of trust and expertise.
The concept was that of the exceptional opportunity approach - ‘The Sur Capital difference’ captured through symbolism.
The logo is a sophisticated symbol that is made up of 8 intersecting rings that represent Sur Capital’s focus on creative thinking and expertise in matching of solutions to needs. While it is a ‘neutral’ and symmetrical shape, it remains intriguing and is not as simple / cultural / floral enough to be mistaken for a hotel or lifestyle brand. The logo typeface is an understatedly confident serif that is based on Baskerville Old Face. It was chosen for its balanced apertures seen in the negative spaces of S, C, a, u, and its elegant terminals and shoulders that can be seen in sentence case. The colour chosen was the colour of the sea, borrowed from the inspiration for its name the Big Sur.
Logo & Visual Identity Website Design & Development
Bar & Billiard Room
Bar & Billiard Room was repositioned to find its voice and its crowd. Through a brand strategy exercise, we identified it to be the oldest existing bar in Singapore, having been established in 1896. That distinction shaped the cornerstone of its strategy. The challenge was an interesting one as previously BBR had hosted lunches in the afternoon and is known famously for its Sunday champagne brunch, which stills continues. But for a while, BBR hadn't been remembered as a place to get a drink; it hadn't been remembered as a bar. Additionally, we found that the perception of BBR as a bar was far from the reality and its desired positioning. So we set about to correct that perception.
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Brand Strategy Visual Identity & Guidelines Logo Update and Tagline Art Direction Messaging & Copywriting Social Media Marketing Print & Digital Design E-Newsletter design & development
Photography: Russel Wong, Art Direction: Sharlyn Solomon
Sana Cleanse was the first in Singapore to offer juice cleanse programs. They were available online with a few easy clicks and delivered fresh to the door. I was engaged right from the start and designed their visual identity, packaging, website and on-going brand collaterals.
MyChoice is a unique marketing tool developed by Duxton Consulting that predicts consumer choices. They needed a friendly way to illustrate how it worked.
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Visually Communicating Pages of Information Illustration Illustration Adaptation
Cleantech Solar is a solar developer that finances, constructs, owns and operates solar projects with a focus on long-term investments within the commercial and industrial customer segments.
They needed to tell their solar story to potential customers through a site that was informative, educational and inspiring trust. They also wanted a place where all their case studies could easily be published and updated and members could login to a secured backend. We designed and built such a site that organised their content clearly for their key audiences with secured logins for members. Cleantech Solar are also now able to update and publish their new case studies internally as well as manage content updates to the entire site.
More updates to this case study will be released soon.
Logo Refinement Website Design & Development Website Strategy Information Architecture
We performed our very own 'x-ray' on Kissun Chiropractic with a brand strategy exercise and uncovered all the ways they were unique to other chiropractic clinics.
Through the design and development of their website, these differentiators were powerfully communicated to set them well apart. The site is informative and easy to navigate with clear call to action prompts that make finding information about conditions, doctors and appointments easy for the user.
We shot the photos in a style that brightly showcased the various treatments and doctors in action with their different patient types so that a potential patient gets a good feel for what to expect even before they make an appointment.
Website Strategy Website Design & Development Information Architecture Messaging & Copywriting Brand Collateral Design Art Direction Print Promotional Design Logo Refinement Clinic Exterior Facade Design
These posters were designed for Raffles Singapore as they celebrated AccorHotels Global 50th Anniversary by opening their doors and giving back to the community with a Singapore Sling charity campaign for Autism Association Singapore.
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Creative Concept Title Graphics Copywriting Posters & Tentcards
Tipple O' Clock
Tick tock, it's another merry day at Singapore's oldest bar!
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Creative Concept Title Graphics Copywriting and Messaging Wall Stickers Social Media Digital Graphics (IG and FB) Posters, Tentcards & Print Collaterals
The Sister Collective
The Sister Collective was a self driven initiative and an online shop selling tactile things that I designed. Here is the customisable rubber stamp collection.
Your logo is the face of your brand.
As you build brand awareness with logo-accompanied experiences, your audience will begin to make valuable associations between your logo and your brand.
A well designed logo is: Distinctive It is simple in form and conveys an intended message which allows for easy recognition and allows the logo to be memorable. Appropriate It’s relatable to its intended audience. Practical It's functional and versatile, able to work in both horizontal and vertical formats, across a variety of mediums and applications.
PROCESS: You will begin by answering a set of important questions that will help us understand the kind of logo you require. We will agree on the creative brief and there will be up to 3 rounds of drafts which cover about 10 - 15 explorations. Thereafter based on feedback, there will be refinements leading up to the final logo design. The logo creation takes approximately 4 weeks, including feedback time.
DELIVERABLES: Final Logo Files are released digitally in the essential formats for various media usage: AI / EPS / JPG / PNG. The logo files are also provided in four colour versions: Full Colour / Solid Black / Solid White / Greyscale.
Logo Guidelines - a digital document is produced to protect the integrity of the logo when it is used by internal parties and external vendors. Share the guide together with the logo files with anyone who needs to use your logo and you can be sure of consistency.